
The shimmering notes floating through Tokyo Dome that January night should have felt foreign. 50,000 voices chanting lyrics in Japanese, melodies shaped for Korean idol Sana of Twice. Yet to one woman watching online from her Singapore apartment, every harmony felt intensely personal. Because hidden inside the K-pop spectacle was a tune born during lockdown solitude, hummed into a phone between university assignments and microwaved dinners.
Daina Ariffin's journey from marketing graduate to credited songwriter for Twice and Itzy plays like a Disney plot, but her reality involves less fairy dust and more 3am Zoom sessions with Los Angeles producers. When Mirage played through that iconic stadium, she wasn't just witnessing her creative child take its first steps. She was seeing proof that artistic passports now matter less than raw talent and WiFi connection.
Perhaps the most delicious contradiction in this story isn't about Daina's leap of faith, but about K-pop itself. Here's an industry fiercely protective of its Korean cultural identity, yet still operating on an unspoken hierarchy that prizes validation from Western creatives. For decades, labels quietly sourced hooks from Swedish hitmakers and American producers, treating their contributions as open secrets. Now comes a wave of Asian writers like Daina who can deliver the same punch without translation fees.
This shift feels particularly subversive given K-pop's complicated relationship with creative credit. Insiders know that writing camps often operate like song factories, with dozens tossing lyrics into the pot before executives cherrypick phrases. That Daina's whimsical love spell concept survived this gauntlet intact is noteworthy. Even more intriguing? Her sleek dance track Rock Roll for Itzy emerged from cross-border file sharing that makes geographical labels irrelevant. The final product bears JYP Entertainment's unmistakable polish but pulses with rhythmic choices indebted to Southeast Asian pop sensibilities.
The human ripples here extend far beyond one woman's career. For every Singaporean parent clutching their pearls at Daina quitting corporate stability, there's a teen in Johor Bahru realizing their mixes could reach Seoul studios. Across Southeast Asia where practical careers dominate dinner table talk, her trajectory offers ammunition against the tired warned you that creativity doesn't pay. Particularly in Singapore whose artistic exports have historically skewed toward banking and biomedical research, this represents a quiet cultural milestone.
Industry observers might whisper about lucky breaks, but Daina's hustle exposes K-pop's evolving infrastructure. Those covers she posted during pandemic boredom? They functioned as stealth auditions. South Korean publishers now routinely mine social media for vocal tone specialists who can mimic their idols' delivery in demo tracks. The ability to sing guide vocals that precisely match a group's signature sound is worth its weight in YouTube views. Which explains how INFX found their Singaporean secret weapon after scrolling through Red Velvet covers.
Other revelations hide in plain sight. That Instagram serves as music industry LinkedIn for Gen Z creators speaks volumes about cultural flattening. The platform Daina used for sunset selfies became her portal to writing camps in Taipei and Seoul. Meanwhile, Zoom collaborations erased traditional barriers, letting her shape melodies for Japanese audiences without leaving her neighborhood kopitiam. These tools make geography increasingly irrelevant, raising prickly questions about where exactly cultural ownership resides in globalized pop. Is a song written by a Singaporean for a Korean singer performing in Japanese still authentically K-pop?
Perhaps the real magic here isn't just about creative dreams materializing against the odds. It's how digitization and pandemic isolation accidentally rewired entertainment's DNA. Bedroom creators now access opportunities that once required expensive relocations to Los Angeles or London. When Daina mentions writing dozens of rejected tracks before landing a single placement, she's hinting at an invisible workforce reshaping pop behind screens worldwide. These writers, producers, and topliners form a shadow industry where tenacity triumphs over connections.
Looking ahead, the implications tantalize. Could Singapore emerge as an unlikely songwriting hub, leveraging its English fluency and cultural straddle position between East and West? Will more Asian studios proactively scout regional creators who understand sonic nuances Western writers might miss? And what happens when K-pop's meticulously controlled creative process collides with digital era collaboration that defies time zones?
Daina's story ultimately transcends streaming numbers and chart positions. It's about cultural gatekeepers realizing talent scouts might find their next ace composer not in Stockholm studios, but through TikTok algorithms. It suggests that future pop revolutions may birth from unexpected places (say, a flat in Woodlands) rather than traditional music capitals. Most importantly, it proves that when 50,000 fans sing your melody in Tokyo Dome, nobody cares where your passport was stamped.
By Vanessa Lim