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Conservatives forget to bring unity to their unity conference

Imagine a Thanksgiving dinner where distant relatives scream about ethnic purity between helpings of green bean casserole. Now swap the casserole for crypto bros in slim fit suits and the dining room for a Phoenix convention center. Congratulations, you’ve just visualized AmericaFest 2025, the conservative gathering where the knives came out faster than a Florida recount.

The event traditionally showcased Right Wing Avengers assembling against woke supervillains. This year’s lineup resembled Spider Man pointing meme brought to life, with speakers accusing each other of ideological impurity, financial opportunism, and general pomposity. Attendees paid good money expecting unity against liberal boogeymen. They got a masterclass in circular firing squads instead.

Three months after Charlie Kirk’s assassination removed the one man who could herd these particular cats, the MAGA movement revealed itself as less cohesive ideology and more like frat boys fighting over beer money at 2 AM. The tensions didn’t stem from policy debates about taxation or regulatory reform. The flashpoints were conspiracy theory inflation rates, the persistent antisemitism that keeps bouncing back like a Whac a Mole, and the quiet civil war over who qualifies as a 'real American.'

Watching movement leaders denounce each other as frauds and cancers carried a certain tragicomic flair. These are people who built careers railing against cancel culture and intellectual conformity. Now they’ve become precisely what they once mocked, demanding purity tests and ideological litmus papers. For years they warned liberals would eat their own. Nobody predicted conservatives would develop such voracious appetites.

The 'heritage Americans' debate proved especially illuminating in its lack of illumination. A term marketed as celebrating historical virtues smelled suspiciously like racial gatekeeping when held up to the light. Nonwhite conservatives found themselves in an awkward spot, like wedding guests realizing the open bar only serves drinks to blood relatives. The cognitive dissonance could power a small city.

Entire cottage industries now develop around apocalyptic theories and grievance manufacturing. Unfortunately, like actual manufacturing sectors, these operations face stiff overseas competition. Why settle for homegrown conspiracy theories when QAnon alums will sell you premium imported nonsense? This creative destruction left some culture warriors looking like aging rock bands upstaged by younger, louder acts willing to say literally anything for attention.

The proceedings carried surreal echoes of televangelist feuds from the 1980s, complete with accusations of financial impropriety and performative piety. Replace 'prosperity gospel' with 'grift economy,' swap hairspray volume for podcast downloads, and you’ve got the same circus under a different big top.

Observers noted President Trump’s towering presence despite his physical absence during his second term. Under his leadership, the movement always had a gravitational center. Now it resembles Jupiter’s collapsing into smaller moons and asteroids, each pulling in different directions with diminishing returns.

A key division involves those betting on perpetual outrage engagement strategies versus institutional reformers seeking policy durability. The shouting tends to win.

The internal contradictons carry real world implications beyond conference room drama. Potential donors might hesitate funding civil wars. Campaign strategists struggle to message for a movement where the loudest voices keep moving the Overton Window into a broom closet. Independent voters watching the spectacle react like pedestrians spotting a fistfight outside a family restaurant, deciding maybe they’ll eat somewhere else tonight.

Amidst the chaos, certain bright spots emerged. The willingness to confront antisemitism directly represents overdue progress rarely seen in online conservative spaces. Critics might note this only occurred after several high profile scandals forced the issue, making it less conversion than course correction. Still, daylight disinfects.

The economic fallout remains unpredictable. Political movements historically thrive on unity and discipline, not public airing of grievances. The Democratic Party excels at circular firing squads while out of power. Republicans historically did this while holding office seems bold even by Washington standards.

Notably, the most substantive policy discussions involved border security and supply chain reforms, areas where the Trump administration has delivered concrete results. The difference between governing and grandstanding remained stark throughout the proceedings.

Ultimately, the event functioned like a barometer for movement health. Political conventions aim to project strength and cohesion. AmericaFest 2025 accidentally projected something closer to a reality TV writers’ room after the espresso machine breaks. For outsiders, it offered comforting schadenfreude. For conservatives serious about governance, it served as a blinking neon warning sign.

The MAGA movement built its success on channeling populist energy into electoral victories. Watching grown adults argue about racial purity tests while quoting obscure internet memes suggests alternative priorities. Without charismatic leadership to refocus efforts, it risks becoming all engine noise and no forward momentum.

Perhaps the greatest irony lies in watching a movement built on opposing elitist gatekeepers develop even stricter ideological entry requirements. Their opponents merely want economic privilege examined. These warriors demand ancestral purity oaths.

Returning Phoenix bartenders reported record tips as attendees drank away the cognitive dissonance. Meanwhile, serious conservatives stared into their whiskey glasses wondering how debating internet theories became movement priorities over actual governance.

Every political faction experiences growing pains. Watching adult professionals navigate theirs through public tantrums and Twitter caliber insults makes compelling theater but questionable strategy. Until someone finds the off ramp from perpetual outrage, expect more circus music soundtracking the slide toward midterms.

The true believers will dismiss criticism as liberal media fantasies. The rest might recall an old truth from show business, where carnivals originated. You can fleece rubes for only so long before they realize the bearded lady just wears a costume. Politics works similarly when substance becomes subordinate to spectacle.

Call it the Great MAGA Melodrama, an operatic saga where everyone’s singing different librettos while the orchestra packs up. No encore requested.

Disclaimer: This article reflects the author’s personal opinions and interpretations of political developments. It is not affiliated with any political group and does not assert factual claims unless explicitly sourced. Readers should approach all commentary with critical thought and seek out multiple perspectives before drawing conclusions.

Margaret SullivanBy Margaret Sullivan